Privacy Policy

1. WHO WE ARE

Prime Alloy Repairs Ltd is responsible for the personal information described in this Privacy Policy.

Company name: Prime Alloy Repairs Ltd
Company number: 16818509
Registered office: Unit D3, Fairacres Industrial Estate, Windsor, England, SL4 4LE
Telephone: 01753 202122
Email: info@primealloyrepairs.co.uk

2. INFORMATION WE COLLECT

Depending on how you contact us and use our services, we may collect:

Your name
Your telephone number and email address
Your vehicle registration number and vehicle details
Photographs or videos of your vehicle or wheels
Details about the services you require
Appointment and booking information
Quotes, invoices and payment information
Communications sent through our website, email, telephone, WhatsApp or social media
Reviews and feedback you provide
Technical website information, including your IP address, browser type and cookie preferences

We do not normally receive or retain your complete payment-card details. Card payments are securely processed by our payment service provider.

3. HOW WE COLLECT YOUR INFORMATION

We may collect personal information when you:

Contact us for information or request a quotation
Arrange an appointment or book one of our services
Send photographs or vehicle information to us
Communicate with us by telephone, email, WhatsApp, social media or through our website
Purchase a service or make a payment
Leave a review or provide feedback
Visit and use our website

4.HOW WE USE YOUR INFORMATION

We may use your information to:

Respond to enquiries and provide quotations
Arrange and manage bookings
Carry out alloy-wheel repair, refurbishment and related services
Contact you about your vehicle, repair or appointment
Process payments and provide invoices or receipts
Maintain appropriate business, tax and accounting records
Handle queries, complaints or warranty matters
Improve our services and customer experience
Protect our business and prevent fraud
Comply with legal and regulatory obligations

5.OUR LAWFUL BASES

We process personal information using one or more of the following lawful bases:

Contract – when the information is required to provide a quotation, arrange a booking or perform the services you have requested.

Legal obligation – when we are legally required to retain or use information, including for tax and accounting purposes.

Legitimate interests – when processing is reasonably necessary to operate, protect and improve our business, communicate with customers and maintain appropriate service records.

Consent – where we specifically ask for your permission, including for certain marketing activities or the use of non-essential cookies. You may withdraw your consent at any time.

6.PHOTOGRAPHS AND MARKETING

Photographs supplied for quotations or repairs may be used to assess damage and provide the requested services.

We will not intentionally publish photographs that clearly identify you or display your vehicle registration number for promotional purposes without an appropriate lawful basis. Where we rely on your consent, you may withdraw it at any time by contacting us.

7. WHO WE SHARE YOUR INFORMATION WITH

Where necessary, we may share relevant information with:
Website, email and IT service providers, including IONOS
Payment-processing providers, including SumUp
Accountants, bookkeepers and other professional advisers
Insurers and legal advisers
Review, communication and social-media platforms
HM Revenue & Customs, regulators, law-enforcement agencies or other authorities where required by law
Other service providers that help us operate and protect our business

We do not sell your personal information.

8. INTERNATIONAL TRANSFERS

Some technology, payment, communication or social-media providers may process personal information outside the United Kingdom.

Where this happens, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with UK data-protection law.

9.We retain personal information only for as long as it is reasonably required.

General enquiries that do not lead to a booking will normally be retained for up to 12 months.
Customer, service, invoice and payment records may normally be retained for up to six years after the end of our relationship, where required for tax, accounting, legal or warranty purposes.
Photographs and communication records will be deleted when they are no longer reasonably required for the purpose for which they were collected.
Information processed with your consent will be retained until consent is withdrawn or the information is no longer required.

We may retain information for longer where required by law or in connection with a legal claim.

10.COOKIES

Our website may use cookies and similar technologies to function correctly, remember preferences, measure website usage or support third-party features.

Strictly necessary cookies may be used without consent. Non-essential cookies, including certain analytics or advertising cookies, will only be used after the visitor has provided the required consent.

You can accept, reject or manage non-essential cookies through the cookie controls displayed on our website, where available. You can also manage cookies through your browser settings.

11. YOUR DATA-PROTECTION RIGHTS

Depending on the circumstances, you may have the right to:

Request access to your personal information
Ask us to correct inaccurate or incomplete information
Ask us to delete your information
Ask us to restrict how your information is used
Object to certain uses of your information
Request the transfer of your information
Withdraw consent where we rely on consent

These rights are not absolute and may be subject to legal exceptions.

To exercise your rights, contact us using the details provided in this policy. We will normally respond within one month.

12. COMPLAINTS

If you have concerns about how we use your personal information, please contact us first so we can try to resolve the matter.

You also have the right to make a complaint to the Information Commissioner’s Office:

Website: www.ico.org.uk/make-a-complaint
Telephone: 0303 123 1113

13.CHANGES TO THIS POLICY

We may update this Privacy Policy if our services, legal obligations or data-processing practices change.

The latest version will be published on this page together with the date it was last updated.